Caroline Mincks provides a reasoned argument as to why it’s important to provide more opportunity and engagement in your audio podcast by providing transcripts in this article in Sounds Profitable.
Consider this bit of wisdom from the article:
“….the numbers were still staggering: out of 372 responses to the poll, 74.5% said that yes, they had avoided a show because of a lack of accommodations. That is 277 people – an overwhelming majority. 277 potential audience members. 277 people who could consume, rate, and review your podcast. 277 people who could share it with friends, family, and colleagues and grow your base (and, by extension, your earnings) exponentially.“
Take some time, and take note of some great ways to provide more opportunity to your listeners!