Welcome To The Society...
The Sonic Society is a Broadcast/Podcast out of Halifax, Nova Scotia Canada. We showcase the very best of Modern Audio Drama from around the world. We also showcase new releases of Audio works here on the site, give links for latest episodes, and look at new audio series. Please join Jack Ward in the Society...
Posted By Jack on September 15, 2014
Desert News is buzzing about Audiobooks: A Rising Industry and a Multi-tasker’s Dream and it makes one ponder.
If audio books are on the rise because- as audiophiles have said for years now- it’s easier to do things and listen to stories, then are we on the cusp of seeing Audio Drama make another burst into the consciousness of main stream?
What will happen when the whole world starts to realize the power of spoken word and the value of it over all things video?
Will we enter the third age of Modern Audio?
Posted By Jack on September 13, 2014
Who listens to Audio Drama anyway? That’s always been the big question we who create new Audio plays always asks. Is this a medium that’s still mostly appreciated by Baby Boomers? Or is it the Gen X’ers who listened to A Hitchhiker’s Guide to the Galaxy and The Star Wars Radio Drama in the eighties which sparked their imaginations for all things audio?
Without taking up more ink, let’s let David describe his findings.
WHO LISTENS TO AUDIO THEATRE? YOU MAY BE SURPRISED!
Audio Theatre or Audio Drama is a dramatized, purely acoustic performance and with no visual component, depends on dialogue, music and sound effects to help the listener imagine the characters and story. As noted by Tim Crook in his book Radio Drama Theory And Practice “It is auditory in the physical dimension but equally powerful as a visual force in the psychological dimension.”
Audio Theatre has been around in one shape or form since the 1880’s when they were listened to on cylinders. It wasn’t until the late 1920’s that audio theatre achieved widespread popularity on the emerging medium of radio. By the 1940s, it was a leading international popular entertainment. With the advent of television in the 1950s, however, audio theatre lost some of its popularity, and in some countries has never regained large audiences. So, does this mean that this once popular art form has just faded away into oblivion? Only listened to by the over 65 crowd?
Now, this is where it starts to get really interesting! By looking at the download demographics we can find the answer as to what age groups are actively listening to and downloading audio theatre.
(The following statistics are derived from Moonlight Audio Theatre’s website traffic and download traffic as calculated by Google Analytics and Moonlight’s Podcast Provider)
DOWNLOADS / LISTENS BY AGE GROUP
18-24 – 27.5%
25-34 – 33.5%
45-54 – 12.50%
55-64 – 5.50%
As it turns out it’s the under 34 age group that represents the majority of audio theatre listeners at 61% compared to the over 55 age group that represents only 11% of listeners. If you include in the 35-44 age group that percentage increase to 76.5%! The ratio of male to female listeners is approximately the same with males at 54.15% and females at 45.85%.
So clearly, the modern day revival and rejuvenation of this old art form is being driven by a younger demographic and by technology. The visionary media guru Marshall McLuhan once said ‘The medium is the message’ and that medium today is the Internet, Smartphones, Tablets, Apps etc. It’s ‘Cool’ to listen to audio theatre.
Audio Theatre has never faded away; it just keeps morphing with the times. As long as there is a good story to be told, there will always be an audience for this most imaginative and creative art form called audio theatre.
David Farquhar, Producer
Moonlight Audio Theatre
Posted By Jack on September 12, 2014
With the patience of a saint, Ginny Ward has meticulously one by one begun loading the entire backlist of the Sonic Society on to our Youtube Channel. So go back nine years and listen to the Golden Age of Modern Audio Drama/Podcasting. Hear the Sonic Society and all these great shows again for the first time! Pass on the love, and get a whole new generation hooked on Sonic. Subscribe to our Youtube Channel and we’ll look at getting some video of recordings of new EVP shows as well!
Sonic, you hear all about what you’ve been missing!
Posted By Jack on September 10, 2014
This lovely posted video of “Because the Scenery is Better: The Magic of Radio Drama” gives a fun look behind the scenes in British Audio Theatre of the 1980′s! It’s hard to imagine, but it’s grown more popular world wide now since those “heady” days! Return with us, ten years later and we’re
Posted By Jack on September 9, 2014
Bill Hollweg from BrokenSea Audio Productions joins Jack and David in the search for the weakness in the fabric of Podiospace with tonight’s features being the incredible Colonial Radio Theatre‘s “Vincent Price Presents: The Abominable Mr. Phibes”, and “The Epic Adventures” by Sean T. Young
Posted By Jack on September 8, 2014
Brand new Golden Age style pulp hero is roaming the streets of Crescent City! The Fault Line Players present “The Silver Fox” written and directed by Ted Falagan. We’d love to put their show in the Sonic Society, but as you can see, the FLP’s are mixing visual with audio, and that would make for a more confusing listen. But still, as lovers of all things AD, we’d be remiss in not pointing out to you where you can find them! Enjoy!