Tag: Podcasts

Let’s Make Podcasts More Accessible

Caroline Mincks provides a reasoned argument as to why it’s important to provide more opportunity and engagement in your audio podcast by providing transcripts in this article in Sounds Profitable.

Consider this bit of wisdom from the article:

“….the numbers were still staggering: out of 372 responses to the poll, 74.5% said that yes, they had avoided a show because of a lack of accommodations. That is 277 people – an overwhelming majority. 277 potential audience members. 277 people who could consume, rate, and review your podcast. 277 people who could share it with friends, family, and colleagues and grow your base (and, by extension, your earnings) exponentially.

Take some time, and take note of some great ways to provide more opportunity to your listeners!

2019 The Year of Audio

It’s been a long time coming, but those of us who have been in the trenches for years could foresee the day during even the longest nights. Forbes Magazine in one of their latest articles The Audio Boom: How Podcasts are Changing the Game for Marketers by David Shadpour has identified that people are tuning in and turning on to audio.

“A lot can change in a year, especially when it comes to marketing trends. If 2018 was the year of video, 2019 will be the year of audio. From smart speakers to connected cars, the audio content sphere is booming. Rising over the past decade, podcasts are at the helm of audio’s resurgence. Podcasts are smashing the limitations associated with staring at screens and, thus, emerging as a ubiquitous presence in our everyday lives.”

It’s almost like we told you so… almost.

Great Time to join us on Mutual Audio Network!

 

Radio Ain’t Dead Yet

This Spectator article wants to point out to those enamoured with the latest craze of podcast-madness, that radio hasn’t exactly been overwhelmed by the downloading RSS feeds.

Podcasts, too, have yet to master drama; it will surely become established, challenging the corporation to maintain its commitment to what is for many of us the USP of BBC Radio. Roy Williams’s modernisation of John Wyndham’s 1957 sci-fi novel The Midwich Cuckoos, on Radio 4 at New Year, was a chilling reflection of the original. Directed by Polly Thomas with Jenny Sealey and her theatre company Graeae, which is led by disabled actors, the drama suggests a link between the cuckoos of Wyndham’s novel and that sense of being different, ostracised by a society that does not understand you. Some of the cast members are profoundly deaf, which you can hear in their voices, some are black, adding levels of meaning to the text. The sound design (by Eloise Whitmore) and specially composed music by Oliver Vibrans added to the strange atmosphere. This was properly creepy.

Check out the detailed article by Kate Chisholm for more!

Podphones

The Pulse considers What We Listen to on Our Phones:

Jenn Webster considers how podcasts have leaped from the fringes to the mainstream in this piece.

Chattanooga’s podcasting—and whether you like noir radio drama, current events or geeky fandom, there’s likely local-focused audio out there for you. If you want to keep up with urban development and education politics, check out The Camp House. 

The church/coffeehouse/meeting place offers a weekly long-form deep dive into community events at thecamphouse.simplecast.fm. Last week, they scored an interview with new Hamilton County Schools superintendent Bryan Johnson, Ed.D.

Like sports? The Chattanooga Football Club podcasts about all things CFC during the season (looks like they’ve been on hiatus a few weeks now). Or if you’re god(s)-fearing, it seems like almost every church in town has a podcast, from professional productions to simple playbacks of services.

A podcast is simply a digital audio program available as a download file; some podcasts are conceived and produced specifically for download, while others have a dual purpose as live audio on radio or another medium. More and more, radio programs are drawing listeners who visit their websites to download and listen to shows on their own schedules. 

This is especially true with long-form audio or shows that air in installments, such as stories with multiple segments.

Tales of the City

One such tale WUTC’s “Operation Song” series, covering the Nashville-based nonprofit of the same name, which is dedicated to supporting veterans through songwriting. Featured on Around and About Chattanooga, the stories were popular radio broadcasts, but, as a series of downloads, spin a larger saga.

Listening to a segment of the Memorial Day special, I hear a choir singing, a woman speaking about the death of her husband in the Chattanooga terrorist attack, and different takes, from rough to finished, of the commemorative song “Chattanooga Rain.” The listener is immersed in the music and raw emotion. Around and About’s news director and executive producer Michael Edward Miller’s voice appears late and infrequently.

“I was there during the [song-writing process], so I have different versions,” Michael says. “Like any writing process, you make a way-too-long first draft, and then you play it for people, get guidance on what to cut out and rearrange, and then get guidance from more people, and just slowly winnow it down into something that makes sense without narration, and that flows logically and can tell the entire story without having to have somebody there to literally tell the story. 

“And that is by far the most difficult kind of audio thing to do. Even with TV or film or documentary, you can do a lot with images…trying to do something like that without any narration…if you didn’t get the right sound bite you just have to figure out what you can do.”

To make that happen—an audio story told largely without a narrator—Michael draws on exhaustive on-the-ground research. Once interviews and sound files are collected, he creates a story just like a writer would.

Michael notes that podcasting is a continuum from amateur to professional. Around and About is designed as a radio program that’s also a podcast, but there are many similarities with home podcasters, such as delivery method. On the other hand, WUTC’s podcasts stay broad in topic rather than appealing a niche market, as would be more common for a hobbyist.

In another difference from live broadcast, a podcast’s biggest audience is at the beginning of a file, Michael says. People leave if they’re bored.

“Radio is much less linear,” he says. “People are tuning in and out all the time. You can never know for sure at what point in a radio story the most people are going to be listening. So, particularly in a long-form interview, you have to be careful to constantly re-introduce the subject and, for a feature piece, to produce it in a way that it still makes sense if somebody only caught the last half of it.”

Read More…

Power of the Podcast

From copyblogger we get the incredible story of the growth of podcast.

If you asked us 13 years ago whether we believed this would happen, we would have told you absolutely. If you asked us seven years ago, we would have said “unfortunately not”. New Media takes a while to get going but when it does, it does!

Serial Successes

serial2In the Guardian newspaper, Miranda Sawyer asks a very simple question: Why are Americans so much better at making podcasts than the British? 

I for one think that Ms. Sawyer has the ideas backwards. She suggests in the article that you have to do massively produced shows to get them to be successful and that the British podcasters don’t do that. But the truth is, Serial is an NPR show, and if the BBC wanted to throw its weight and creativity around a “Serial type” podcast, it would do just as cracking, I would say.

In the end, people are hungry for good stories. Isn’t that why we love Radio Drama in the first place?

Tending the Garden

podcastIt’s been a slow ride through the RSS feeds and the gentle eddies of subscription space, but as we wind down our tenth season of the Sonic Society and a pretty busy one with three shows a week (Sonic Echo, Sonic Speaks and of course the Sonic Society) it’s important to see how far we’ve gone and where we’re actually going to be.

Witness in case of point, the article in the New York Times by Farhad Manjoo entitled Podcasting Blossoms, but in Slow Motion. Podcasting is very much like gardening. You have to constantly tend to your feed, weed out the flubs in your recordings, and let the listenership bloom. Manjoo says that after ten years the growth is still slow, but it is continually growing. We’ll get there, together.

Podcasting Survey

It appears to be survey season!

For those folks who feel left out because of the recent Sonic Gold survey, here’s another one!

It’s quick and its simple and it comes from Alan Middleton, an associate prof at Ohio University. Mr. Middleton is trying to get an idea of how folks listen and download their favourite shows.

Please give him a moment of your time and click through some fast pages.

Click the link on the survey.

Thanks for helping spread the word!

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