Gimlet Media – The Sonic Society

Forbes knew it was coming two years ago.

In an article written by Chris Giliberti, from Gimlet Media entitled 6 Reasons Why Podcasting is the Future of Storytelling, Giliberti identifies why podcasting- and oral storytelling (we would argue audio drama) is key and king.

In a nutshell the business-side is starting to catch up with the creative folks:

Investment
Content
Talent
Distribution
Connected
VR

The truth is we’re genetically predisposed towards stories- good stories. As a native tradition suggests: Human beings have four great appetites. The first is food and a human can go weeks without eating. The second is water and a human can go days without drinking. The third is air and a human can go minutes without breathing, and the last is imagination and if a human’s imagination disappears for a moment they seek to exist and all things around them.

Story is simply the building block of life. Nothing exists without it. And the best way through is listening to stories. Listen to a story today!

Wired recently wrote an article entitled: Where is Hollywood Looking for its Next Hit? Podcasts.

From the article:

Like books, podcasts prove that a story works, that listeners like it and will keep coming back to follow it. More importantly, podcasts can prove an idea’s viability at a fraction of the cost of producing a TV pilot. “It’s essentially a prototype of a produced franchise,” says Chris Giliberti, the head of multi-platform efforts at podcast company Gimlet Media. “In Silicon Valley terms, this is an MVP.” And in the past year, TV producers have started to recognize podcasts’ value. Amazon announced last fall that Gale Anne Hurd, who helped transform The Walking Dead from a beloved comics series into a beloved TV series, would be adapting the horror show Lore for the streaming service. ABC is already working on Zach Braff’s Alex, Inc., an adaptation of tech industry podcast StartUp. And now, Mr. Robot creator Sam Esmail is adapting Gimlet’s Homecoming for Amazon, starring Julia Roberts.

For a long time now we’ve been arguing that a good audio drama is a great idea to sell to Hollywood. It’s a fraction of the cost with the entire story in tact. Nice to see that others are getting the same idea.

Tag: Gimlet Media

Oral Tales and Audio Drama

Sharpen Your Pens, Shake the Dust out of your Microphones