Runtastic Audio
One of the great elements of audio drama, is its nature to be portable. Runtastic has discovered the value of a good story on the go as well it seems. Check out this article at Wired:
Fitness app company Runtastic has launched Story Running, a range of downloadable stories written with the specific aim of motivating people to run.
Runtastic has recruited script writers and musicians to create a series of 40-minute stories with a narrative arc that allows for interval training. The stories — which can be downloaded through the Runtastic app — fall under categories such as adventure and fantasy, and are accompanied by music with different beats per minute to encourage different running speeds — starting slowly and then increasing in speed as the tension in the story rises, before slowing down as the runner draws to the end of their route.
The idea came about in Runtastic’s kitchen, with CEO Florian Gschwandtner telling Creative Director Chris Thaler, “We should do story runs.” Thaler thought it wounded awesome, but wasn’t entirely clear on what a story run was. Gschwandtner simply replied: “We tell them stories while they are running.”
Check out the rest of the Wired story, and consider how Runtastic apps may provide brand new audio drama in the community!
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