Loads of companies are putting out youtube videos and soundcloud audio. The problem with streaming audio is that it doesn’t allow for asynchronous listening. And this kind of distributed listening is by far the most effective distribution of audio drama.
In other words, please make it easy for your listeners to find you! Add a download link every time you download a show. If you’re planning to distribute your audio drama freely, the purpose is to give the widest, best possible opportunities to find new ears.
Most listeners either use direct downloads to mp3 players or subscribe to an RSS feed– usually through itunes. Many audio-philes listen while driving to or from work or when exercising or doing chores. To expect in this rush of a life, that most audio drama listeners will stream an audio drama from their computer is at best short-sighted, at worst intentionally hurting your marketshare of an audience.
We love audio drama in the Sonic Society. We respect and buy professional radio plays, but if you’re planning to make it free- by all means put it up for streaming, but please make it free to get for all!